Hospitality Purchasing & Renovations

SINA Hospitality

More Than Just Value Engineering – We Build Long-Term Success

After more than 25 years of successful experience in hotel management and the development and construction of over 33 hotels, we built SINA Hospitality Purchasing & Renovations to help hotel owners and general contractors like you.

What makes SINA Hospitality Purchasing & Renovations different? We’ve worked with value engineering companies developing and constructing our own hotels, but constantly ran into groups looking to cut corners as much as possible to achieve a certain profit margin and gain market share. With SINA Hospitality Purchasing and Renovations, you will be involved in the entire process to ensure transparency and our high standards remain first and foremost.

SINA Hospitality Purchasing & Renovations is unique in the industry. We help hotel owners and general contractors build relationships with major hotel brands and bring thoughtful and valuable insight to value engineering ideas and conversations. Consider us to be the value engineering team that we wish we had access to 25 years ago…

Our Approach

  • We maximize your hotel projects by leveraging our existing relationships with our preferred vendors and suppliers
  • We are transparent the entire way and show you exactly what is being proposed
  • We help prepare letters to the major brands outlining all items before anything is purchased

Building Community Partnerships for a Better Future

SINA Hospitality is proud to partner with the Chesterfield Food Bank Outreach Center to build a better future at their facility on Iron Bridge Road. Through this collaboration between CEO Ravi Patel and Executive Director Kim Hill, SINA is applying our decades of development expertise to help address the nonprofit’s growing needs. This partnership represents our commitment to building not just exceptional facilities, but stronger communities. By leveraging our proven construction management capabilities and cost-effective development approach, we’re helping the Chesterfield Food Bank Outreach Center create the space they need to enhance their vital operations and better serve those in need throughout the region.

Proven Results

Compared to attempting to manage the build yourself, working with SINA can provide:

  • 10 – 25% monetary savings
  • Months of time savings due to minimal change orders
  • Pre-planning and coordination from the beginning minimizes stretch deadlines

Instead of scrambling and reacting, we work with you to anticipate and deliver a high-quality and ready-to-open hotel.

Our deliverables are not permits. Our deliverable is a ready-to-operate hotel.

Company History & Experience

Created in 1997, SINA Hospitality’s success is due to long-term strategic partnerships and reliable growth from the ground up.

  • SINA has the lowest cost of construction in the Southeast and Midwest United States while delivering a superior product
  • We have earned a strong track record of on-time and on-budget developments
  • We have never backed out of a hotel franchise or management agreement
  • We have never abandoned a construction project
  • We don’t walk away after construction

Since becoming a Marriott franchisee in 2013, SINA Hospitality has earned a strong track record of on-time and on-budget developments while collecting multiple industry awards along the way.

SINA Hospitality has developed and manages 33 hotels, 25 of which have been ground-up constructed hotels.

Industry Leadership

  • 2022 – Present: We sit on the Capital Asset Planning & Execution Committee for Marriott International
  • 2022 – Present: We sit on the Business Studies Advisory Board Member for Bryant & Stratton College
  • 2019 – Present: We sit on the Fairfield Inn & Suites Franchise Advisory Committee
  • 2019 to Present: Advisory Board Member for the Customer Experience Program at the University of Richmond

Geographic Presence

SINA Hospitality’s personal portfolio is strategically diversified across high-value, major metropolitan and suburban markets primarily throughout the Southeastern United States:

  • North Carolina: Fayetteville
  • Kentucky: Lexington & Suburbs, Louisville & Suburbs
  • Missouri: St. Louis
  • Tennessee: Memphis
  • Virginia: Richmond & Suburbs, Petersburg
  • West Virginia: Charleston

Construction Timeline Excellence

SINA KNOWS THE MARRIOTT PROCESS.

Months of time savings due to minimal change orders. According to fixr.com, the average build time for a hotel is 30-36 months.

Our construction timeline is 12-15 months from the time the locality has issued the plans and permits.

SINA has completed every development project we have agreed to. We have never abandoned a construction project.

Cost Efficiency

10-25% Monetary Savings

According to Fixr.com, the average hotel costs $22M to build from design to completion. We consistently do it for less.

Our Capabilities

We can act as a full-service shop to get your hotel ready for open. That entails:

  • Assist with due diligence for land development
  • Assist franchisee to get franchisor approval on plans
  • Assist franchisee to get local permit approvals
  • Assist franchisee to get FF&E pricing
  • Assist franchisee to get construction bids and make recommendations on best choices
  • Project manage the project if desired

Fee Structure

  • Land Acquisition to Permit: $300,000
  • Purchasing of FF&E: 6% of Cost
  • Managed Construction: Fee Based on Complexity and Geography of Project
Sina Hospitality

Awards & Recognition

Awards & Recognition

2025

Appointed as President of the Fairfield by Marriott Inn and Suites Franchise Advisory Council.

2022

Appointed to the Marriott International Capital Asset Planning + Execution Committee (CAPE) across all Marriott Properties in North America

Appointed as a judge in the 2022 ‘She Has A Deal’ Hotel Investment Pitch Competition

Appointed to the Bryant & Stratton College Business Studies Advisory Board to prepare students for a future in Hospitality and Business

2021

Best Hotel Opening of the Year –  Fairfield by Marriott Inn and Suites Louisville, KY Airport  – Awarded by Marriott International’s CONNECT Owner’s Conference

Best Collaborator of the Year – Fairfield by Marriott Inn and Suites Louisville, KY Airport – Awarded by Marriott International’s CONNECT Owner’s Conference

2019

Appointed to the board of the Fairfield by Marriott Inn and Suites Franchise Council 

2016

Best Hotel Opening of the Year –  Fairfield by Marriott Inn and Suites Midlothian, VA  – Awarded by Marriott International’s CONNECT Owner’s Conference

2014 – 2015

Hampton Inn Top 10% – The Hampton Inn in Danville, KY – Ranked Top 10% out of 1238 properties for Overall Guest Satisfaction.

2010 – 2015

Torchbearer Award from IHG – The Holiday Inn Express in Lexington, KY – given to the top 1% – 2% of all Holiday Inn Express properties nationally.

2013

SINA Hospitality becomes an official Marriott Franchisee.

Sina Hospitality

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